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Management Information – Ensuring that you get decision making information

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Why is management information so important? Why not just work on the financial reports? They do provide all the necessary information! These are some of the comments that we hear from clients when we discuss management information and the importance of decision making information with them. They believe that managing the inputs will result in the outputs being correct and therefore do not need information on the outputs of the company. They can look at the income statement on a monthly basis and make decisions if need be based on this information.

This concept is fine when your company is in a hyper profit situation and managing the results is not that important. However, where the company is results driven, which all companies should be, the optimal management of inputs and outputs is not negotiable. All businesses must have information available when a decision needs to be taken to change the inputs in order to improve or affect the outputs. This is what we call decision making information and we build management information systems around this concept. Our approach to decision making information is to ensure that management gets information that is as accurate as possible and is available as soon as possible after the event. Based on this we developed a 6 pronged approach to management information:

This approach is based on changes in planned inputs. Whenever the inputs into the system changes, people are warned of possible changes in outputs.
In this approach we focus on daily and month-to-date information compared to budget and forecasting and we also use a prediction system to compare the predicted month results to budget and forecast.
This is based on the rolling forecast concept where people are forecasting the next 12 weeks on a weekly basis
In this approach we focus on the review of the previous month’s results (understanding what happened) and also on the forecast for the next month (understanding what is planned).
This approach also focuses on the actual and forecast results. The intention is to have a longer term view of the company.
In this approach we focus on the annual budgeting process as well as the understanding the previous years results against the budget.